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Food Show Plus!

Food Show PLUS! at Seoul Food & Hotel 2022

Event Date
Jun 06, 2022 – Jun 10, 2022
Location
Seoul, South Korea
Early Registration Deadline
Feb 15, 2022
Early Registration Price
$225.00
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Give Your Tradeshow Presence a Competitive Advantage

Seoul Food & Hotel 2022 is the biggest food show in South Korea, the fifth-largest export market for U.S. food and farm products. The show provides participating companies with an opportunity to meet with key importers, distributors and industry buyers from retail, catering and hospitality trade across the whole of Korea. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are looking for food and beverages, wine and spirits, hospitality and food service products, and ingredients. As a nation of ever-evolving tastes and with a variety of developing food trends, Korea is one of Asia's most important nations for launching new and innovative products. 

South Korea has proven to be an appealing and profitable market for U.S. companies for many years. Consumer-oriented American products continued to lead the expansion of the export market in Korea, which reflected Korean consumers’ increased demand for better value, quality and diversity.

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

  • U.S. Consumer-Oriented Foods - US$4.7 billion (2019)
  • U.S. Processed Foods - US$2.9 billion (2019)

 

 

South Korea Food Trends

Products of Interest

Top U.S. products in demand:

  • Beef
  • Pork
  • Poultry
  • Live and frozen fish
  • Crustaceans
  • Cheese and curd
  • Nuts
  • Fresh fruits
  • Sausages
  • Chocolate and sugar confectionery
  • Baked goods
  • Processed fruits and vegetables
  • Sauces and preparations

Food Show PLUS! Services Provided

  • Face-to-Face Meetings: Pre-arranged meetings with qualified buyers will be arranged according to your profile and products
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more
  • Retail Tour: Participants will be taken to tour a number of the leading supermarkets throughout metropolitan Seoul in order to understand the dynamic retail environment in the Korean market
  • Invitations: Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions
  • Post-Show Lead Analysis: The In-Market Representative will regularly sit down with participants to review and qualify leads, helping execute follow up much more efficiently and effectively

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into Korean
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Preparation Assistance

South Korea Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

12
1st Time Export Sales
633
New Distributorships Established
4,370
New Foreign Buyer Introductions
$140 Million
Projected Sales
$24 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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