Food Show Plus!

Food Show PLUS! Showcase at SIAL China 2021

Event Date
May 17, 2021 – May 20, 2021
Shanghai, China
Registration Deadline
Apr 02, 2021

Showcase Your Company and Products Without Traveling

SIAL China is the largest and fastest growing food show in China. Develop business with buyers and decision-makers for both retail and food service in the top U.S. export market. 

On January 15th 2020, the U.S. and China reached an historic and enforceable agreement on a Phase One trade deal. The Phase One agreement includes a commitment by China that it will make substantial additional purchases of U.S. goods and services in the coming years. The Agriculture Chapter addresses structural barriers to trade and will support a dramatic expansion of U.S. food, agriculture and seafood product exports, increasing American farm and fishery income, generating more rural economic activity, and promoting job growth.  A multitude of non-tariff barriers to U.S. agriculture and seafood products are addressed, including for meat, poultry, seafood, rice, dairy, infant formula, horticultural products, animal feed and feed additives, pet food, and products of agriculture biotechnology.

U.S. Food & Agricultural Product Imports to China, By the Numbers

  • U.S Agricultural Foods - US $5 billion (2020)
  • U.S. Consumer-Oriented Foods - US$3.1 billion (2019)
  • U.S. Processed Foods - US$1.5 billion (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in China is expected to reach US$380 billion, a growth rate of 27.3% or US$91.7 billion.

Food Show PLUS! Showcase Walkthrough

Services Provided

  • Virtual Consultation with In-Market Representative prior to show
  • Display literature at trade show
  • Sample Products at the show
  • Post event report with leads and feedback
  • Assistance with follow-up

Additional Services Available

($50 per selection, no cap on number of services)

  • Professional translation of up to two pages of marketing material into the appropriate language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing for products similar to yours.

Products of Interest

Top U.S. products in demand:

  • Snacks
  • Dried fruit
  • Tree nut
  • Confectionery
  • Sauces & condiments
  • Biscuits & cookies
  • Dairy
  • Beverages
  • Wine
  • Frozen food

Preparation Assistance

China Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Distributorships Established
Companies with > 20% Sales Increase
Buyer/Seller Introductions
$4 Million
Projected Sales
$12 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!