Food Show Plus!

Food Show PLUS! Showcase at HOFEX

Event Date
Sep 07, 2021 – Sep 09, 2021
Hong Kong
Registration Deadline
Aug 04, 2021
Registration Price

Showcase Your Company and Products Without Traveling

Food Show PLUS!™ shortens your learning curve at international tradeshows so you are a more prepared and effective exhibitor. Our Food Show PLUS!™ services make exhibiting internationally easy, so you can focus on selling product. All assistance is provided by our In-Market Representatives who are knowledgeable about the country’s food industry.

USDA’s Foreign Agricultural Service (FAS) Agricultural Trade Office (ATO) in Hong Kong, hereinafter referred to as “Post” reports Hong Kong is now the 6th largest export market for U.S. consumer-oriented agricultural products by value; having been surpassed by China in 2019.  With a dynamic food culture, sophisticated and affluent buyers, and a world-class logistical infrastructure, Hong Kong is an attractive market for innovative U.S. food and beverage products as well as a gateway to the region. 

In addition to being a dynamic market, Hong Kong is also a trading hub where buyers make purchasing decisions for a vast range of consumer-oriented products that are transshipped to China and other parts of Asia. Most of Macau’s food imports are purchased, consolidated, and shipped via Hong Kong.

U.S. Food & Agricultural Product Imports to Hong Kong, By the Numbers

  • U.S. Consumer-Oriented Products - US$2.8 billion (2019)
  • U.S. Processed Foods - US$899.2 million (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in Hong Kong is expected to reach US$9.8 billion, a growth rate of 23.9% and nearly US$1.9 billion. 

Food Show PLUS! Showcase Walkthrough

Services Provided

  • Virtual Consultation with Food Export's In-Market Representative prior to show
  • Display literature at the show
  • Sample products at the show
  • Post event report with leads and feedback
  • Assistance with follow-up

Additional Services Available

($50 per selection, no cap on number of services)

  • Translation of up to two pages of exhibitor material into Japanese
    • Translation of materials will be done.  If the FSP! participant provides the PDF data of flyer and/or brochure which can be worked with Illustration CS6, the print-ready data in Japanese can be provided.
  • Store Checks
    • IMR will conduct the store check on the competitive products of FSP! participant's one product at 3 retail stores.  The information of product size, price, the country of origin, the name of the importer/manufacturer are provided along with the photo of product if it is available.

Products of Interest

Top U.S. products in demand:

  • Food preparations
  • Prepared/preserved meats
  • Beer and wine
  • Prepared/preserved seafood
  • Dog and cat food
  • Processed vegetables and pulses
  • Snack foods
  • Chocolate and confectionery
  • Non-alcoholic beverages

Preparation Assistance

Hong Kong Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Distributorships Established
Companies with > 20% Sales Increase
Buyer/Seller Introductions
$4 Million
Projected Sales
$12 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!