Food Show Plus!

Food Show PLUS! at Food & Hotel Vietnam

Event Date
Sep 07, 2021 – Sep 09, 2021
Ho Chi Minh City, Vietnam
Registration Deadline
Jun 30, 2021
Registration Price

Give Your Tradeshow Presence a Competitive Advantage

Food & Hotel Vietnam (FHV) is where the F&B and Hospitality industry converge and get immersed in an extraordinary journey of experiencing the most wide-ranging food & drinks products, hospitality technologies and innovations across the globe. In celebration of its 10-year anniversary, FHV is delighted to bring to the industry a bigger and better version than ever! 

Vietnam’s increasing global economic integration and market-oriented reforms have generated broad development gains over the past two decades.  Vietnam has Southeast Asia’s fastest-growing middle class, which is expected to reach 33 million people in 2020, up from 12 million in 2014. Urban dwellers have fared particularly well during Vietnam’s economic transformation. Citizens living in first and second-tier cities have income about two to three times higher than the national average and are more open to new and high-value food products. Vietnam is the 2nd largest U.S. export market for consumer food products in Southeast Asia after Philippines.

U.S. Food & Agricultural Product Imports to Vietnam, By the Numbers

  • U.S. Consumer-Oriented Foods - US$975 million (2019)
  • U.S. Processed Foods - US$774 million (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in Vietnam is expected to reach over US$22.8 billion, a period growth rate of 57.2% or US$8.3 billion.

Meeting Foreign Buyers

Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. 
  • On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into Vietnamese
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Processed/Prepared Dairy Products
  • Processed Vegetables & Pulses
  • Snack Foods
  • Prepared/Preserved Meats
  • Chocolate & Confectionery
  • Condiments and Sauces
  • Dog & Cat Food

Preparation Assistance

Vietnam Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

$24 Million
Actual Sales
$140 Million
Projected Sales
Buyer/Seller Introductions
Companies with > 20% Sales Increase
Distributorships Established
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!