Give Your Tradeshow Presence a Competitive Advantage
After 25 years of development, Food & Hotel China (FHC) has become one of the region’s industry leading trade shows. With the huge market demand of China's food and catering industry, FHC provides an important platform for major multinational companies to enter the Chinese food and beverage market.
Euromonitor reports that the Chinese consumer food service market witnessed steady growth in 2019 driven by ongoing urbanization, which is contributing to rising disposable incomes, smaller households and hectic lifestyles. The combination of increased purchasing power and busy modern lifestyles is generating growing demand for convenient meal solutions, which is boosting sales across consumer food service categories. The importance of convenience is being underlined by consumer food service players’ growing emphasis on the development of ordering and delivery services.
U.S. Food & Agricultural Product Imports to China, By the Numbers
U.S. Consumer-Oriented Foods - US$3.1 billion (2019)
U.S. Processed Foods - US$1.5 billion (2019)
Over 2019-2024, Euromonitor reports the Chinese consumer food service market is forecast to see continued growth, supported by the rising demand for convenience amongst urban consumers with increasingly hectic lifestyles and growing disposable income.
Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.
Additional Services Available
($50 per selection, no cap on number of services)
Dedicated interpreter/assistant for your booth
Professional translation of up to two pages of marketing material into local language
Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up
Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.