Food Show Plus!

Food Show PLUS! at Food & Hotel China

Event Date
Nov 09, 2021 – Nov 11, 2021
Shanghai, China
Registration Deadline
Aug 25, 2021
Registration Price
See Below

Give Your Tradeshow Presence a Competitive Advantage

After 25 years of development, Food & Hotel China (FHC) has become one of the region’s industry leading trade shows. With the huge market demand of China's food and catering industry, FHC provides an important platform for major multinational companies to enter the Chinese food and beverage market. 

Euromonitor reports that the Chinese consumer food service market witnessed steady growth in 2019 driven by ongoing urbanization, which is contributing to rising disposable incomes, smaller households and hectic lifestyles.  The combination of increased purchasing power and busy modern lifestyles is generating growing demand for convenient meal solutions, which is boosting sales across consumer food service categories.  The importance of convenience is being underlined by consumer food service players’ growing emphasis on the development of ordering and delivery services.

U.S. Food & Agricultural Product Imports to China, By the Numbers

  • U.S. Consumer-Oriented Foods - US$3.1 billion (2019)
  • U.S. Processed Foods - US$1.5 billion (2019)

Over 2019-2024, Euromonitor reports the Chinese consumer food service market is forecast to see continued growth, supported by the rising demand for convenience amongst urban consumers with increasingly hectic lifestyles and growing disposable income.

Meeting Foreign Buyers

Services Provided

  • Introductions: Our In-Market Representatives will personally bring buyers to your booth whenever possible.
  • Invitations. Stand out before the show even starts - qualified buyers will receive invitations including your profile, contact info, product details and booth number.
  • Market Briefing: Pre-show intelligence from Food Export’s In-Market Representatives, covering regulations, trends, key players and more.
  • Retail Tour: Get first-hand knowledge of the competitors, positioning, pricing and packaging of products that are on the store shelves now. On-site Assistance: In-Market Representatives offer ongoing support during the show and answer any questions.
  • Post-Show Lead Analysis: Our In-Market Representative will check on participants to review and qualify leads, helping execute follow up much more efficiently and effectively.

Additional Services Available

($50 per selection, no cap on number of services)

  • Dedicated interpreter/assistant for your booth
  • Professional translation of up to two pages of marketing material into local language
  • Store checks: Pre-event report with brand names, packages, sizes, pricing, for products similar to yours
  • Follow-up assistance: In-Market Representative will send messages and ensure responses to your top prospects in order to facilitate your post-show follow up

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Prepared/Preserved Meats
  • Processed/Prepared Dairy
  • Prepared/Preserved Seafood
  • Processed Vegetables & Pulses
  • Processed Fruit

Preparation Assistance

China Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

$24 Million
Actual Sales
$140 Million
Projected Sales
Buyer/Seller Introductions
Companies with > 20% Sales Increase
Distributorships Established
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!

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