Food Show Plus!

Food Show PLUS! Showcase at Seoul Food & Hotel

Event Date
Jul 27, 2021 – Jul 30, 2021
Seoul, South Korea
Registration Deadline
May 19, 2021
Registration Price

Showcase Your Company and Products Without Traveling

Seoul Food & Hotel 2021 provides participating companies with an opportunity to meet with key importers, distributors and industry buyers from retail, catering and hospitality trade across the of Korea. Seoul Food & Hotel is the biggest food show in South Korea, the fifth-largest export market for U.S. food and farm products. The event provides access to major food importers, distributors, hoteliers, restaurateurs, and retailers who are looking for food and beverages, wine and spirits, hospitality and food service products, and ingredients. As a nation of ever-evolving tastes and with a variety of developing food trends, Korea is one of Asia's most important nations for launching new and innovative products. 

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

  • U.S. Consumer-Oriented Foods - US$4.7 billion (2019)
  • U.S. Processed Foods - US$2.9 billion (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in Korea is expected to increase 9.7% to US$31.2 billion, or US$2.8 billion more.

Food Show PLUS! Showcase Walkthrough

Services Provided

  • Virtual Consultation with Food Export's In-Market Representative prior to show
  • Display literature at the show
  • Sample products at the show
  • Post event report with leads and feedback
  • Assistance with follow-up

Additional Services Available

($50 per selection, no cap on number of services)

  • Translation of up to two pages of exhibitor material into the appropriate language 
  • Store Check - pre-event report with brand names, packages, sizes, pricing for products similar to yours

Products of Interest

We can only accept shelf-stable products for this showcase.

  • Processed Food
  • Food additives/ingredients
  • Health/Organic Food
  • Beverage/Coffee/Tea
  • Wine/Liquor
  • Bakery/Confectionery
  • Nuts
  • Chocolate and sugar confectionery
  • Baked goods
  • Processed fruits and vegetables
  • Sauces and preparations

Preparation Assistance

South Korea Country Profile

Get a head start. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Food Show PLUS! Events Reported:

Distributorships Established
Companies with > 20% Sales Increase
Buyer/Seller Introductions
$4 Million
Projected Sales
$12 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

You may be eligible for up to 50% reimbursement on:

  • Exhibition fees and set-up charges
  • Equipment and furnishings rental
  • Design, creations, and construction costs for a temporary booth
  • Select travel expenses
  • Advertising
  • And much more!