Trade Mission

Focused Trade Mission to the E.U. for Shellfish

Event Date
Sep 26, 2022 – Sep 29, 2022
Netherlands & France
Registration Deadline
Jul 20, 2022
Registration Price

Connect with European Shellfish Buyers


This mission will have 2 stops: Yerseke, The Netherlands and Paris, France. See below for more information about the two stops.



Yerseke, The Netherlands

Yerseke, situated in the southwest province of The Netherlands known as Zeeland, has a considerable history of growing mussels and oysters. The companies situated here specialize in shellfish aquaculture, the importation of shellfish and crustaceans, and managing a vast European distribution network that quickly moves fresh seafood throughout Europe. Over 70% of Yerseke’s annual shellfish harvest is distributed throughout Belgium, France, and Germany. Dutch traders know the European shellfish business like few others. (The Netherlands and Spain are presently the only two EU countries that can export shellfish to the USA.)


Paris, France

France is famous for its love of seafood - particularly oysters – and oyster bars are plentiful in every major French city. Paris-based seafood importers and wholesalers specialize in offering freshness and variety daily to restaurants and retail shops throughout the country. As Europe’s leading oyster consumer, the French market may provide good market development opportunities to US shellfish dealers.

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Meeting Foreign Buyers

Who Should Consider Attending?


  • Shellfish growers/dealers from Massachusetts who are capable of exporting.
  • Shellfish dealers from other Northeast States who are capable of exporting and interested in European markets. 

*Important note: At this time, Massachusetts is the only Northeast U.S. state which can export shellfish to the EU.

Only Massachusetts shellfish dealers who are on the approved EU shippers list will be permitted to ship samples for mission activities.

Products of Interest

Top U.S. products in demand:

  • Shellfish

Mission Itinerary

Sunday, September 25th 

  • Participants arrive to Schiphol Airport, Amsterdam, The Netherlands; local optional activities

Monday, September 26th 

  • Mission Orientation; group travel to Yerseke, local oyster farm tours

Tuesday, September 27th 

  • Participant briefings, one-on-one meetings with Dutch buyers; reception

Wednesday, September 28th 

  • Group travel to Paris with retail market stops; No-host dinner at seafood brasserie

Thursday, September 29th 

  • Participant briefing, one-on-one meetings with French buyers; reception

(Optional) Friday, September 30th 

  • Guided trip to Rungis seafood market or self-guided tours to see how shellfish is marketed in France

Focused Trade Mission Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event product research including market overview, importation and distribution analysis
  • Country market presentations by the USDA/Foreign Agricultural Service, U.S. Department of Commerce/NOAA, and local shellfish industry experts
  • Translation of up to two pages of materials into French
  • Product showcase and trade reception
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines; custom company pull-up banner for receptions
  • On-site assistance by Food Export's In-Market Representative
  • Identifying top leads
  • Local transportation between Amsterdam (from Schiphol hotel to Yerseke and Yerseke to Paris)
  • Detailed shipping instructions
  • Optional: Guided trip to Rungis seafood market or self-guided tours to see how shellfish is marketed in France (Friday, September 30th)

Preparation Assistance

Market and Country Profiles

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Fund Utilization
1st Time Export Sales
New Distributorships Established
New Distributorships Established
New Foreign Buyer Contacts
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$78 Million
Projected Sales
Over $100k in New Export Sales
$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!

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