Trade Mission

Focused Trade Mission to Colombia

Event Date
Aug 10, 2022 – Aug 12, 2022
Bogota, Colombia
Early Registration Deadline
Apr 06, 2022
Early Registration Price

Jumpstart Your Product Export Sales to Colombia


Colombia is the leading destination for U.S. agricultural exports in South America, followed by Brazil and Chile.  In 2020, U.S. agricultural exports to Colombia were valued at $2.9 billion.

American exporters face new market conditions in Colombia, as well as new opportunities, as the country emerges from the COVID-19 pandemic.  Private-label product market share, especially for more affordable rice, beans, and canned tuna, is increasing.  Companies providing large discounts increased their market presence, benefiting from the economic downturn.  COVID-19 influenced consumer habits and preferences. These are altering the landscape for retailers, food industry, and food service.

Colombia is now the largest U.S. South American market (and 11th overall) for the export of U.S. agricultural products as well as the 2nd largest export market for U.S. consumer food products in South America and the largest importer of U.S. processed food in South America.

U.S. Food & Agricultural Product Imports to Colombia, By the Numbers

  • U.S. Consumer-Oriented Foods - US$632 million (2020)
  • U.S. Processed Foods - US$496.3 million (2020)

Why Should You Consider Exporting to Colombia?

Register for Two Back-to-Back Missions and Save!

Focused Trade Mission to Chile
August 8 - 9, 2022

Register by the early deadline and receive each mission for only $325. 

After the early deadline, receive each mission for only $525.*

*Registration for both missions must occur on the same transaction to be eligible for the discount. If one of the mission registrations is cancelled, the discount is forfeited for the remaining mission. 

Chile Back to Back Missions

Products of Interest

Top U.S. products in demand:

  • Processed/Prepared Dairy Products
  • Food Preparations & Ingredients  
  • Fats & Oils
  • Dog & Cat Food
  • Non-Alcoholic Beverages
  • Prepared/Preserved Meats
  • Chocolate & Confectionery   

Focused Trade Mission Services Provided

  • One-on-one virtual meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis, and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Virtual retail store tour
  • Dedicated interpreter
  • Translation of up to 2 pages of materials into Spanish
  • Identifying top leads
  • Inclusion in Trade Mission digital brochure containing your company profile, contact details and products lines
  • On-site virtual assistance by Food Export's In-Market Representative

Preparation Assistance

Colombia Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Focused Trade Missions Reported:

1st Time Export Sales
New Distributorships Established
New Foreign Buyer Introductions
$78 Million
Projected Sales
$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
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