Trade Mission

Focused Trade Mission to Guatemala

Event Date
May 11, 2022 – May 12, 2022
Guatemala City, Guatemala
Registration Deadline
Feb 16, 2022
Registration Price

Jumpstart Your Product Export Sales to Guatemala

The U.S. represents Guatemala’s largest trading partner, and Guatemala is a net importer.  Under CAFTA-DR, 95% of U.S. agricultural exports enter Guatemala duty free. Guatemala eliminated the remaining tariffs on virtually all U.S. agricultural products in 2020 (a few product categories will be eliminated over subsequent years - e.g.; rice and dairy products).

Guatemala is the largest market for U.S. exports of consumer food products in Central America.  Guatemala is also the largest U.S. export market for processed foods in Central America after passing Panama in 2020.

U.S. Food & Agricultural Product Imports to Guatemala, By the Numbers

  • U.S. Consumer-Oriented Foods - US$483 million (2020)
  • U.S. Processed Foods - US$393.2 million (2020) - a record high

Travel Information


We highly recommend waiting until March 2022 before you make any hotel or plane reservations for this event.  While the current health and safety situation seems hopeful in Guatemala, things are still changing rapidly.  Our staff and In-Market Representatives will monitor the situation carefully during this interim time and make adjustments to the event format if needed.

Participants are responsible for adhering to any travel requirements to Guatemala, which could include items such as proof of vaccination, a negative COVID test, country entry/exit procedures, etc.

You can stay up to date with the most recent travel restrictions and guidelines for Guatemala on the U.S. State Department’s website.

If at a later date it is deemed that traveling to Guatemala for an in-person event would not be possible, this event will be updated to a virtual format. If a virtual format is used, the In-Market Representative will distribute samples to local Buyers that were shipped to Guatemala for this event.

Meeting Foreign Buyers

Products of Interest

Top U.S. products in demand:

  • Fats And Oils
  • Food Preparations & Ingredients 
  • Processed/Prepared Dairy Products
  • Alcoholic and non-alcoholic Beverages (including Sparkling Beverages)
  • Prepared/Preserved Meats
  • Poultry
  • Snack Foods and nutrition bars
  • Ethnic and Natural Condiments, Sauces, Jams & Jellies
  • Organic/Healthy products 
  • Specialty foods
  • Grain and plant based products (rice, lentils, different types of pastas) 
  • Pet Food  

    Focused Trade Mission Services Provided

    • One-on-one meetings with qualified buyers
    • Dedicated interpreter
    • Pre-event custom product research including market overview, importation and distribution analysis
    • Market briefing by local USDA, Foreign Agricultural Service
    • Retail store tour
    • Translation of up to two pages of materials into Spanish
    • Table top showcase and trade reception
    • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
    • On-site assistance by Food Export's In-Market Representative
    • Identifying top leads


    May 10th 

    • Arrive in Guatemala

    May 11th  

    • USDA Market Briefing/Retail Tour
    • One-on-One meetings with Buyers
    • Networking reception with tabletop showcase

    May 12th

    • One-on-One meetings with Buyers 

    May 13th

    • Depart Guatemala


    Buyers Mission

    Preparation Assistance

    Guatemala Country Profile

    Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

    Complimentary Webinars

    Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

    Food Export Helpline

    Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

    Export Success

    Participants in 2019 Focused Trade Missions Reported:

    1st Time Export Sales
    New Distributorships Established
    New Foreign Buyer Introductions
    $78 Million
    Projected Sales
    $15 Million
    Actual Sales
    Branded Program

    Double Your International Marketing Budget

    With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
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