Trade Mission

Focused Trade Mission to Guatemala

Event Date
Oct 05, 2022 – Oct 07, 2022
Guatemala City, Guatemala
Registration Deadline
Jul 07, 2022
Registration Price

Jumpstart Your Product Export Sales to Guatemala

The U.S. represents Guatemala’s largest trading partner, and Guatemala is a net importer.  Under CAFTA-DR, 95% of U.S. agricultural exports enter Guatemala duty free. Guatemala eliminated the remaining tariffs on virtually all U.S. agricultural products in 2020 (a few product categories will be eliminated over subsequent years - e.g.; rice and dairy products).

Guatemala is the largest market for U.S. exports of consumer food products in Central America.  Guatemala is also the largest U.S. export market for processed foods in Central America after passing Panama in 2020.

U.S. Food & Agricultural Product Imports to Guatemala, By the Numbers

  • U.S. Consumer-Oriented Foods - US$483 million (2020)
  • U.S. Processed Foods - US$393.2 million (2020) - a record high

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company. 

Guatemala Market Overview
CAFTA-DR Free Trade Agreement Overview

Products of Interest

Top U.S. products in demand:

  • Fats And Oils
  • Food Preparations & Ingredients 
  • Processed/Prepared Dairy Products
  • Alcoholic and non-alcoholic Beverages (including Sparkling Beverages)
  • Prepared/Preserved Meats
  • Poultry
  • Snack Foods and nutrition bars
  • Ethnic and Natural Condiments, Sauces, Jams & Jellies
  • Organic/Healthy products 
  • Specialty foods
  • Grain and plant based products (rice, lentils, different types of pastas) 
  • Pet Food  

    Focused Trade Mission Services Provided

    • One-on-one meetings with qualified buyers
    • Dedicated interpreter
    • Pre-event custom product research including market overview, importation and distribution analysis
    • Market briefing by local USDA, Foreign Agricultural Service
    • Retail store tour
    • Translation of up to two pages of materials into Spanish
    • Table top showcase and trade reception
    • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
    • On-site assistance by Food Export's In-Market Representative
    • Identifying top leads


    October 4th 

    • Arrive in Guatemala

    October 5th

    • USDA Market Briefing/Retail Tour
    • One-on-One meetings with Buyers
    • Networking reception with tabletop showcase

    October 6th

    • One-on-One meetings with Buyers 

    October 7th

    • Depart Guatemala


    Buyers Mission

    Preparation Assistance

    Guatemala Country Profile

    Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

    Complimentary Webinars

    Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

    Export Essentials Online

    Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

    Export Success

    Participants in 2019 Focused Trade Missions Reported:

    Market Access Program (MAP) Fund Utilization
    1st Time Export Sales
    New Distributorships Established
    New Distributorships Established
    New Foreign Buyer Contacts
    New Foreign Buyer Introductions
    Agricultural Trade Promotion Program (ATP) Fund Utilization
    $78 Million
    Projected Sales
    Over $100k in New Export Sales
    $15 Million
    Actual Sales
    Branded Program

    Double Your International Marketing Budget

    With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
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