Trade Mission

Virtual Trade Mission to Canada

Event Date
Aug 30, 2021 – Sep 02, 2021
Zoom Video Conferencing
Registration Deadline
Jun 29, 2021
Registration Price

This event is currently SOLD OUT. To sign up for the waitlist click here. 

Jumpstart Your Product Export Sales to Canada

Canada has proven to be an appealing and profitable market for U.S. companies for many years. USDA’s Foreign Agricultural Service (FAS) Office of Agricultural Affairs (OAA) in Ottawa, hereinafter referred to as “Post” reports that trade with Canada is facilitated by unparalleled regulatory cooperation, sophisticated transportation logistics and financial markets, geographic proximity, similar consumer preferences, and relatively affluent consumers.  Canada agricultural trade is substantially influenced by intra-industry trade, particularly with value-added products.  But as similar as the U.S. and Canada are, there are differences that exporters must appreciate in order to succeed.  As in any foreign market, understanding the nuances of the marketplace is critical to successfully launching a product in Canada.

The North American Free Trade Agreement, (NAFTA), was updated to the United States-Mexico-Canada agreement (USMCA) in September 2018 and should reduce uncertainty over trade with the US. The agreement entered into force on July 1st, 2020. Canada’s recent trade agreement with the European Union (EU), the Comprehensive Economic and Trade Agreement (CETA), is an attempt to reorient more of its trade away from the U.S. and towards Europe. It eliminated 99% of tariffs on both sides and has boosted bilateral trade by about 20%.

In March 2018, Canada was one of the 11 countries to sign the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) which replaced the abandoned Trans-Pacific Partnership.

U.S. Food & Agricultural Product Imports to Canada, By the Numbers

  • U.S. Agricultural Products - US$20.7 billion (2019)
  • U.S. Consumer-Oriented Foods - US$16.1 billion (2019)
  • U.S. Processed Foods - US$12.8 billion (2019)

Euromonitor projects the retail sales in the packaged food market to reach over US$52.1 billion by 2024.

Virtual Trade Mission services: an example of what a VIRTUAL retail tour could look like!

Services Provided

  • One-on-one virtual meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis, and distribution analysis
  • Store Audit (if needed)
  • Market briefing by local USDA, Foreign Agricultural Service
  • Virtual Labeling Workshop
  • Inclusion in Trade Mission digital brochure containing your company profile, contact details and products lines
  • On-site virtual assistance by Food Export's In-Market Representative

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Snack Foods
  • Non-Alcoholic Beverages
  • Chocolate and Confectionery
  • Prepared/Preserved Meats
  • Dog and Cat Food
  • Pasta and Processed Cereals
  • Condiments And Sauces

Preparation Assistance

Canada Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Distributorships Established
Companies with > 20% Sales Increase
Buyer/Seller Introductions
$4 Million
Projected Sales
$12 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!