Trade Mission

Focused Trade Mission to China for Retail and Ingredients

Event Date
Aug 22, 2023 – Aug 24, 2023
Beijing and Xi’an, China
Early Registration Deadline
Apr 19, 2023
Early Registration Price

Jumpstart Your Product Export Sales to China

China has proven to be an appealing and profitable market for U.S. companies for many years. In 2020, the U.S. and China reached an historic and enforceable agreement on a Phase One trade deal. The Phase One agreement includes a commitment by China that it will make substantial additional purchases of U.S. goods and services in the coming years. The Agriculture Chapter addresses structural barriers to trade and will support a dramatic expansion of U.S. food, agriculture and seafood product exports, increasing American farm and fishery income, generating more rural economic activity, and promoting job growth. 

U.S. Food & Agricultural Product Imports to China, By the Numbers

  • U.S. Consumer-Oriented Foods - US$6.7 billion (2021)
  • U.S. Processed Foods - US$2.1 billion (2021)

By the year 2026, Euromonitor projects that retail sales in the packaged food market in China will reach US$409.5 billion, a growth of 23.2%, or US$77 billion.

Travel Information

Due to the nature of the global pandemic and its impact on international travel, please consider resources such a when determining if this event is appropriate for you or your company.

Meeting Foreign Buyers

Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Translation of up to two pages of materials into local language
  • Dedicated interpreter
  • Retail store tour
  • Table top showcase and trade reception
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • On-site assistance by Food Export's In-Market Representative
  • Identifying top leads

Mission Itinerary 

August 22: Mission and Market Briefing, Retail Store Tours

August 23: One-on-One Meetings with Qualified Buyers

August 24: Meetings, if applicable, or departure

Schedule is subject to change.

Products of Interest

Top U.S. products in demand:

  • Cheese
  • Breakfast cereals
  • Baked goods
  • Savory snacks
  • Processed Fruit and Vegetables
  • Sauces, Dressings & Condiments 
  • Processed Meat, Seafood & Alternatives to Meat
  • Dairy (Ex. Cheese)

Preparation Assistance

China Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
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