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Trade Mission

Virtual Trade Mission to China for Pet Food and Pet Food Ingredients

Event Date
Aug 15, 2022 – Aug 18, 2022
Location
on-line
Registration Deadline
Jun 30, 2022
Registration Price
$325.00
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Jumpstart Your Pet Food Export Sales

The pet food market in China is one of the fastest-growing markets in the world.  The demand for quality, innovative, and safe products has driven imports, especially from the U.S., of dog and cat food products.  The U.S. is considered by many pet owners to be a trusted supplier of pet food, and this is well reflected through the history of imports from China.

The rapid development and the increase in disposable income in China has also fueled the demand for imported foods and allowed Chinese consumers to purchase imported food products of higher value. This is particularly noticeable when it comes to spending on pets. 

 

As of 2019, the number of pet owners in China reached 74 million, of which they own over 90 million pets, but this only represents around 25% of China’s total households, far below the 67% pet ownership in the U.S. This growing demographic and room for more growth presents a significant opportunity for the pet food industry.

 

U.S. Pet Food Product Imports to China By the Numbers

  • Total of U.S. imports of pet food products to China - $10.9 million (2019)
  • Total of U.S. imports of pet food products to China - $32.6 million (2020)
  • Total of U.S. imports of pet food products to China - $46.6 million (first 9 months of 2021)

Hong Kong is one of the most densely populated cities in the world, with over 7.48 million residents, and around 10% of households keeping pets in 2019. The pet population in 2019 reached 1.1 million and has risen even higher since the COVID-19 pandemic began as people sought animal companions.

Hong Kong is the world's 11th largest market for imported pet food, as well as a hub for pet food trade in the Asia Pacific region. It has a wealthy pet population, high numbers of pet ownerships, and limited land, all of which have resulted in the market heavily relying on imports of pet food. As there are no pet food manufacturers in Hong Kong, the market relies on sourcing from the U.S., EU, Thailand, Canada, and others. 

U.S. Pet Food Imports to Hong Kong By the Numbers

  • Total imports of pet food to Hong Kong - $167.2 million (2020)
  • Total imports of U.S. pet food to Hong Kong - $80 million (2020)
  • Estimated sales revenue of pet food segment in Hong Kong by 2025 - $264 million

 

Want to learn more about the Pet Food industry in China and Hong Kong?  Watch this recorded webinar we hosted last year - 2021 Pet Food Market Updates: China, Hong Kong, Japan.

China: Expanding to New Regions in the Market
China & Hong Kong In-Market Representative 2020 Market Update

Products of Interest

Top U.S. products in demand:

  • Pet Food
  • Pet Food Ingredients

Services Provided

  • One-on-one virtual meetings with qualified buyers (6-8 meetings per supplier)
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service
  • Virtual retail store tour
  • Dedicated interpreter
  • Translation of up to 2 pages of materials to local language
  • Inclusion in Trade Mission digital brochure containing your company profile, contact details and product lines
  • On-site virtual assistance by Food Export's In-Market Representative

 

Preparation Assistance

China Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Export Essentials Online

Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Market Access Program (MAP) Fund Utilization
22
1st Time Export Sales
New Distributorships Established
531
New Distributorships Established
New Foreign Buyer Contacts
1,607
New Foreign Buyer Introductions
Agricultural Trade Promotion Program (ATP) Fund Utilization
$78 Million
Projected Sales
Over $100k in New Export Sales
$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select International Travel Costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
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