Jumpstart Your Product Export Sales to Mexico
In 2018, Mexico passed China to once again become the 2nd largest market for U.S. agricultural products from the U.S. With the geographical advantage of a long land border and a Free Trade Agreement that has eliminated duties on all agricultural and food products, Mexico is a natural market for U.S. exporters.
The U.S. has a number of distinct advantages when it comes to exporting food products to Mexico. The U.S. and Mexico are highly integrated economies and Mexicans are familiar with U.S. business practices. The proximity of Mexico to the U.S. cross-cultural awareness and strong bilateral relationships throughout the public and private sectors facilitates trade. Import procedures are becoming more standardized. The extensive presence of U.S. Cooperators and industry representatives facilitates trade opportunities to be detected.
Additionally, Mexican consumers recognize U.S. brands and labels and associate them with high, consistent quality and value. Most international tourists visiting Mexico are North Americans and, to a large degree, like to consume products they are used to buying at home. Major retailers are developing increasingly sophisticated distribution systems, which will provide more space and better cold chain technology for high value imports. Greater knowledge about organic products is opening new product opportunities at the retail level; likewise, increased awareness of obesity issues is creating greater demand for healthy products.
U.S. Food & Agricultural Product Imports to Mexico, By the Numbers
- U.S. Consumer-Oriented Foods - US$8.9 billion (2018)
- U.S. Processed Foods - US$6.1 billion (2019)
By the year 2024, Euromonitor projects the retail sales in the packaged food market in Mexico is expected to reach US$72.9 billion, a growth rate of 29.6%, or US$16.6 billion.
