Trade Mission

Virtual Trade Mission to Mexico for Retail and Private Label

Event Date
Jul 12, 2021 – Jul 15, 2021
Zoom Video Conferencing
Registration Deadline
May 14, 2021
Registration Price

This mission is currently SOLD OUT. To sign up for the waitlist click here.

Jumpstart Your Product Export Sales to Mexico

In 2018, Mexico passed China to once again become the 2nd largest market for U.S. agricultural products from the U.S. With the geographical advantage of a long land border and a Free Trade Agreement that has eliminated duties on all agricultural and food products, Mexico is a natural market for U.S. exporters.

The U.S. has a number of distinct advantages when it comes to exporting food products to Mexico. The U.S. and Mexico are highly integrated economies and Mexicans are familiar with U.S. business practices. The proximity of Mexico to the U.S. cross-cultural awareness and strong bilateral relationships throughout the public and private sectors facilitates trade. Import procedures are becoming more standardized. The extensive presence of U.S. Cooperators and industry representatives facilitates trade opportunities to be detected.  

Additionally, Mexican consumers recognize U.S. brands and labels and associate them with high, consistent quality and value. Most international tourists visiting Mexico are North Americans and, to a large degree, like to consume products they are used to buying at home. Major retailers are developing increasingly sophisticated distribution systems, which will provide more space and better cold chain technology for high value imports. Greater knowledge about organic products is opening new product opportunities at the retail level; likewise, increased awareness of obesity issues is creating greater demand for healthy products. 

U.S. Food & Agricultural Product Imports to Mexico, By the Numbers

  • U.S. Consumer-Oriented Foods - US$8.9 billion (2018)
  • U.S. Processed Foods - US$6.1 billion (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in Mexico is expected to reach US$72.9 billion, a growth rate of 29.6%, or US$16.6 billion.

Meeting Foreign Buyers

Services Provided

  • One-on-one virtual meetings with qualified buyers
  • Dedicated interpreter
  • Pre-event custom product research summary including market overview, cost assessment, importation and distribution analysis
  • Inclusion in online catalog
  • Trade Mission Social Media promotion to local buyers
  • Guidelines for sample shipments
  • Market briefing by local USDA, Foreign Agricultural Service, Label Regulations updates
  • Virtual retail store tour
  • Translation of up to 2 pages of materials to Spanish
  • Virtual assistance by Food Export's In-Market Representative

Products of Interest

Top U.S. products in demand:

  • Processed/Prepared Dairy Products
  • Food Preparations
  • Syrups and Sweeteners
  • Prepared/Preserved Meats
  • Snack Foods
  • Fats and Oils
  • Processed Vegetables And Pulses
  • Chocolate and Confectionery
  • Condiments and Sauces

Preparation Assistance

Mexico Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Distributorships Established
Companies with > 20% Sales Increase
Buyer/Seller Introductions
$4 Million
Projected Sales
$12 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
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