Trade Mission

Focused Trade Mission to Korea for Specialty and Retail

Event Date
Oct 18, 2021 – Oct 22, 2021
Seoul, Korea
Early Registration Deadline
Aug 02, 2021
Early Registration Price

Jumpstart Your Product Export Sales to South Korea

South Korea has proven to be an appealing and profitable market for U.S. companies for many years. USDA’s Agricultural Trade Office (ATO) in Seoul, reports that the U.S. is the leading exporter of agricultural products to Korea with a 24% market share. While total U.S. bulk agricultural exports to Korea dipped in 2019, exports of consumer-oriented products such as meat, dairy, and processed products continue to grow.

Despite escalated competition from export-oriented competitors, consumer-oriented American products continued to lead the expansion of the export market in Korea, which reflected Korean consumers’ increased demand for better value, quality and diversity. The Korea-United States Free Trade Agreement, (KORUS) implemented in 2012, coupled with on-going evolvement of the Korean food market, should generate greater export opportunities for American products in Korea in the coming years.

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

  • U.S. Consumer-Oriented Foods - US$4.7 billion (2019)
  • U.S. Processed Foods - US$2.9 billion (2019)

Travel Information

We highly recommend waiting until the end of August before you make any hotel or plane reservations for this event.  While the current health and safety situation seems hopeful in Korea, things are still changing rapidly.  Our staff and In-Market Representatives will monitor the situation carefully during this interim time and make adjustments to the event format if needed.

Participants are responsible for adhering to any travel requirements to South Korea, which could include items such as proof of vaccination, a negative COVID test, country entry/exit procedures, etc.

You can stay up to date with the most recent travel restrictions and guidelines for South Korea on the U.S. State Department’s website,as well as find out more at the U.S. Embassy & Consulate in the Republic of Korea’s website.

If at a later date it is deemed that traveling to Korea for an in-person event would not be possible, this event will be updated to a virtual format.

Meeting Foreign Buyers

Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service and retail store tour
  • Table top showcase 
  • Dedicated interpreter
  • Translation of up to 2 pages of materials to Korean
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • Identifying top leads and follow-up letter in Korean
  • On-site assistance by Food Export's In-Market Representative

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Fats and Oils, Butter
  • Prepared/Preserved Seafood
  • Processed/Prepared Dairy Products
  • Processed/Prepared Vegetables And Pulses
  • Prepared/Preserved Meats
  • Chocolate and Confectionery
  • Snack Foods, Nuts
  • Dairy products 
  • Cheese products 
  • Bakery Products

Preparation Assistance

South Korea Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Distributorships Established
Companies with > 20% Sales Increase
Buyer/Seller Introductions
$4 Million
Projected Sales
$12 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
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