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Trade Mission

Focused Trade Mission to Korea for Specialty and Retail

Event Date
Oct 20, 2021 – Oct 22, 2021
Location
Seoul, Korea
Early Registration Deadline
Jun 11, 2021
Early Registration Price
$400.00
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Jumpstart Your Product Export Sales to South Korea

South Korea has proven to be an appealing and profitable market for U.S. companies for many years. USDA’s Agricultural Trade Office (ATO) in Seoul, hereinafter referred to as “Post”, reports that the U.S. is the leading exporter of agricultural products to Korea with a 24% market share. While total U.S. bulk agricultural exports to Korea dipped in 2019, exports of consumer-oriented products such as meat, dairy, and processed products continue to grow.

Despite escalated competition from export-oriented competitors, consumer-oriented American products continued to lead the expansion of the export market in Korea, which reflected Korean consumers’ increased demand for better value, quality and diversity. The Korea-United States Free Trade Agreement, (KORUS) implemented in 2012, coupled with on-going evolvement of the Korean food market, should generate greater export opportunities for American products in Korea in the coming years.

U.S. Food & Agricultural Product Imports to South Korea, By the Numbers

  • U.S. Consumer-Oriented Foods - US$4.7 billion (2019)
  • U.S. Processed Foods - US$2.9 billion (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in Korea is expected to increase 9.7% to US$31.2 billion, or US$2.8 billion more.

Meeting Foreign Buyers

Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis
  • Market briefing by local USDA, Foreign Agricultural Service and retail store tour
  • Table top showcase and trade reception
  • Dedicated interpreter
  • Translation of up to 2 pages of materials to Korean
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
  • Identifying top leads and follow-up letter in Korean
  • On-site assistance by Food Export's In-Market Representative

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Fats and Oils
  • Prepared/Preserved Seafood
  • Processed/Prepared Dairy Products
  • Non-Alcoholic Beverages
  • Processed/Prepared Vegetables And Pulses
  • Prepared/Preserved Meats
  • Beer and Wine
  • Chocolate and Confectionery
  • Snack Foods

Preparation Assistance

South Korea Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Focused Trade Missions Reported:

23
Distributorships Established
1
Companies with > 20% Sales Increase
80
Buyer/Seller Introductions
$4 Million
Projected Sales
$12 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!