Trade Mission

U.S. Product Showcase and Virtual Meetings: Japan

Event Date
Nov 08, 2021 – Nov 12, 2021
Zoom Video Conferencing
Early Registration Deadline
Aug 18, 2021
Early Registration Price

Jumpstart Your Product Export Sales to Japan

Japan has proven to be an appealing and profitable market for U.S. companies for many years. The USDA Agricultural Trade Office or ATO in Osaka reports that Japan is the fourth largest market for U.S. exporters of all food and agricultural products. 

There are tremendous opportunities for U.S. exporters willing and able to follow the strict Japanese product regulations and keep up with the latest trends in this market. Under the U.S. – Japan Free Trade Agreement (“USJTA” effective January 1, 2020) nearly 90% of U.S. food and agricultural imports into Japan are either duty free or receive preferential tariff access.

U.S. Food & Agricultural Product Imports to Japan, By the Numbers

  • U.S. Consumer Ready Foods - US$6.2 billion (2019)
  • U.S. Processed Foods - US$2.7 billion (2019)


Travel Information

This is event will have Japanese buyers meeting together in-person in Tokyo to attend a showcase of U.S. products, and then participate in virtual one-on-one meetings with U.S. suppliers.

This event will not require U.S. companies to travel.

However, if the opportunity presents itself for U.S. participants to travel to Japan, an assessment will be made at an appropriate time and participants will be informed. This is believed to be unlikely to occur, and we discourage participants from making travel commitments of any kind.

Meeting Foreign Buyers

Services Provided

  • Virtual one-on-one meetings with qualified buyers
  • Sample product showcase for local Buyers 
  • Company literature showcase
  • Assistance with sample shipment
  • Japanese subtitles to company/product introduction video 
  • Pre-event custom product research
  • Virtual Market briefing by local USDA, Foreign Agricultural Service 
  • Virtual Retail store tour 
  • Translation of up to 2 pages of materials to Japanese
  • Interpreter 
  • Inclusion in Trade Mission brochure containing your company profile, contact details and product lines 
  • Identifying top leads and follow-up email
  • Virtual assistance by Food Export's In-Market Representative

Products of Interest

Top U.S. products in demand:

  • Processed Food
  • Health/Organic Food
  • Functional Food
  • Beverage/Coffee/Tea
  • Wine/Liquor/Beer
  • Bakery/Confectionery
  • Nuts
  • Chocolate and sugar confectionery
  • Baked goods
  • Processed fruits and vegetables
  • Sauces and preparations
  • Cheese

Preparation Assistance

Japan Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Distributorships Established
Companies with > 20% Sales Increase
Buyer/Seller Introductions
$4 Million
Projected Sales
$12 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
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