Trade Mission

Virtual Trade Mission to Southeast Asia for Natural and Organic Products

Event Date
Nov 29, 2021 – Dec 03, 2021
Zoom Video Conferencing
Registration Deadline
Oct 19, 2021
Registration Price

This event is currently SOLD OUT. To sign up for the waiting list click here.

Jumpstart Your Product Export Sales to Southeast Asia


This Virtual Trade Mission will cover 4 markets:

  • Malaysia
  • Philippines
  • Singapore
  • Thailand


Malaysia has proven to be an appealing and profitable market for U.S. companies for many years. USDA’s Office of Agricultural Affairs (OAA) in Kuala Lumpur reports that Malaysia’s multibillion-dollar food industry is driven by an expanding economy, increased consumer spending and a healthy tourism industry.  It is one of the most developed nations in Southeast Asia. 

Although the country’s halal requirements complicate trade for certain products, Malaysia’s trade and regulatory policies are relatively open and provide opportunities for a broad range of imported foods and beverages.  The Malaysian food and beverage market is very developed and sophisticated and is supplied by both local and imported products.  Urban consumers are relatively brand conscious and prefer to shop in stores, which offer convenience and good product selections.


USDA’s Office of Agricultural Affairs (OAA) in Manila reports that the Philippines is an emerging market with a service-based economy backed by what economists describe as being in a demographic “sweet spot” and was set to become an upper-middle economy prior to the COVID-19 outbreak.   With a population of 109 plus million in a combined landmass the size of Arizona, opportunities for imported food and beverage products remain significant and continue to offer strong potential for growth into the future.

The Philippines is the ninth largest export market of U.S. agricultural products.  The United States remains the largest single country supplier of agricultural products with a 22% market share. Consumer-oriented food & beverage products remain the best prospects for future export growth fueled by consumer familiarity with American brands and the steady expansion of the country’s retail, foodservice and food processing sectors. 


Singapore is one of the most open and competitive markets in the world.  It is also the most export-dependent economy in Asia.  USDA’s Office of Agricultural Affairs, OAA, in Singapore reports that Singapore’s highly import dependent, multi billion dollar food industry is driven by robust consumer spending, high disposable incomes, and intense urbanization. Singapore’s total agricultural and related products imports in 2020 reached US$15 billion with the United States capturing 10% market share. 


The USDA Office of Agricultural Affairs, OAA, in Bangkok reports that Thailand is Southeast Asia’s second largest economy with a Gross Domestic Product (GDP) of US$501 billion in 2020. Thailand is the 14th largest export market for U.S. agricultural products, while the United States is the largest supplier of agricultural products to Thailand, with 13% of total import market share.  

Meeting Foreign Buyers

In Partnership with:

Organic Trade Association 


Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Processed/Prepared Dairy Products
  • Processed Vegetables & Pulses
  • Processed Fruit
  • Non-alcoholic Beverages
  • Fats & Oils
  • Snack Foods
  • Chocolate & Confectionery
  • Dog & Cat Food 
  • Condiments And Sauces
  • Plant Based

Focused Trade Mission Services Provided

  • Virtual one-on-one virtual meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis and distribution analysis for market of choice: Singapore, Malaysia, Thailand or Philippines
  • Virtual Market Briefing by local USDA, Foreign Agricultural Service.
  • Translation of up to 2 pages of materials to local language for country of choice (Singapore, Malaysia, Thailand or Philippines)
  • Inclusion in Trade Mission Digital Brochure containing your company profile, contact details and product lines.
  • On-site virtual assistance by Food Export's In-Market Representative.
  • Identifying top leads and follow-up letter

Preparation Assistance

Malaysia Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Focused Trade Missions Reported:

1st Time Export Sales
New Distributorships Established
New Foreign Buyer Introductions
$78 Million
Projected Sales
$15 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!

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