USDA’s Foreign Agricultural Service (FAS) Office of Agricultural Affairs (OAA) in Wellington hereinafter referred to as “Post” reports that Although New Zealand is a relatively small country; it is still an important and growing market for U.S. agricultural products. It is among the top 10 U.S. export markets for grapes, oranges, pet food, and hops, and is the number two market for U.S. lactose.
There are several opportunities for U.S. suppliers in this market. U.S. products are high quality and are increasing in their presence in the New Zealand market. Low tariffs ranging between zero and 5% on U.S. products. There are opportunities to market U.S. fresh products during New Zealand’s countercyclical seasons. Some supermarkets make individual buying decisions, and this allows importers to approach them directly. Ease of doing business and size of market make it a good fit for new-to-export and small-to-medium U.S. companies. New Zealand practices a science-based approach to trade, thus, open to exploring innovative products.
U.S. Food & Agricultural Product Imports to New Zealand, By the Numbers
By the year 2024, Euromonitor projects the retail sales in the packaged food market in New Zealand is expected to reach US$9.2 billion, a growth rate of 19.7% and US$1.5 billion.
Top U.S. products in demand:
Participants in 2019 Focused Trade Missions Reported:
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