Trade Mission

Virtual Trade Mission to New Zealand

Event Date
May 10, 2021 – May 13, 2021
Zoom Video Conferencing
Registration Deadline
Mar 12, 2021
Registration Price

Jumpstart Your Product Export Sales to New Zealand

USDA’s Foreign Agricultural Service (FAS) Office of Agricultural Affairs (OAA) in Wellington hereinafter referred to as “Post” reports that Although New Zealand is a relatively small country; it is still an important and growing market for U.S. agricultural products.  It is among the top 10 U.S. export markets for grapes, oranges, pet food, and hops, and is the number two market for U.S. lactose. 

There are several opportunities for U.S. suppliers in this market. U.S. products are high quality and are increasing in their presence in the New Zealand market. Low tariffs ranging between zero and 5% on U.S. products. There are opportunities to market U.S. fresh products during New Zealand’s countercyclical seasons. Some supermarkets make individual buying decisions, and this allows importers to approach them directly. Ease of doing business and size of market make it a good fit for new-to-export and small-to-medium U.S. companies. New Zealand practices a science-based approach to trade, thus, open to exploring innovative products.

U.S. Food & Agricultural Product Imports to New Zealand, By the Numbers

  • U.S. Agricultural Products - US$535 million (2018)
  • U.S. Processed Foods - US$320 million (2019)

By the year 2024, Euromonitor projects the retail sales in the packaged food market in New Zealand is expected to reach US$9.2 billion, a growth rate of 19.7% and US$1.5 billion.

Meeting Foreign Buyers

Services Provided

  • One-on-one meetings with qualified buyers
  • Pre-event custom product research
  • Virtual Market briefing by local USDA, Foreign Agricultural Service 
  • Import Guide (extended information on import requirements to Australia and New Zealand)
  • Inclusion in Digital Trade Mission brochure containing your company profile, contact details and product lines
  • Virtual assistance by Food Export's In-Market Representative 

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Processed/Prepared Dairy Products
  • Dog and Cat Food
  • Syrups and Sweeteners
  • Distilled Spirits
  • Prepared/Preserved Meats
  • Processed Vegetables and Pulses
  • Snack Foods

Preparation Assistance

New Zealand Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Distributorships Established
Companies with > 20% Sales Increase
Buyer/Seller Introductions
$4 Million
Projected Sales
$12 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!