Trade Mission

Virtual Trade Mission to Canada - IDDBA

Event Date
Sep 08, 2021 – Sep 10, 2021
Zoom Video Conferencing
Registration Deadline
Jul 02, 2021
Registration Price

Jumpstart Your Product Export Sales to Canada

Canada has proven to be an appealing and profitable market for U.S. companies for many years. USDA’s Foreign Agricultural Service (FAS) Office of Agricultural Affairs (OAA) in Ottawa, hereinafter referred to as “Post” reports that trade with Canada is facilitated by unparalleled regulatory cooperation, sophisticated transportation logistics and financial markets, geographic proximity, similar consumer preferences, and relatively affluent consumers.  Canada agricultural trade is substantially influenced by intra-industry trade, particularly with value-added products.  But as similar as the U.S. and Canada are, there are differences that exporters must appreciate in order to succeed.  As in any foreign market, understanding the nuances of the marketplace is critical to successfully launching a product in Canada.

The North American Free Trade Agreement, (NAFTA), was updated to the United States-Mexico-Canada agreement (USMCA) in September 2018 and should reduce uncertainty over trade with the US. The agreement entered into force on July 1st, 2020.

U.S. Food & Agricultural Product Imports to Canada, By the Numbers

  • U.S. Agricultural Products - US$20.7 billion (2019)
  • U.S. Consumer-Oriented Foods - US$16.1 billion (2019)
  • U.S. Processed Foods - US$12.8 billion (2019)

Euromonitor projects the retail sales in the packaged food market to reach over US$52.1 billion by 2024.


In Partnership with:



IDDBA invites companies who were registered as IDDBA 2021 exhibitors and are current members to participate in this Virtual Trade Mission.

Virtual Trade Mission services: an example of what a VIRTUAL retail tour could look like!


Upcoming Webinar:
* for IDDBA Exhibitors Only 

Topic: Understanding the Opportunities of the United States-Canada-Mexico Agreement (USCMA)

Date: June 16, 2021

Time: 11:00 AM Central

Description: Mexico and Canada represent the top markets for IDDBA members. Join IDDBA and Food Export Midwest for an exhibitor-only webinar that will examine what the United States–Mexico–Canada Agreement (USCMA) has in store for you and how identifying your product of origin can make the difference in your export transaction.

Webinar Link -

Services Provided

  • One-on-one virtual meetings with qualified buyers
  • Pre-event custom product research including market overview, importation analysis, and distribution analysis
  • Store Audit (if needed)
  • Market briefing by local USDA, Foreign Agricultural Service
  • Virtual Labeling Workshop
  • Inclusion in Trade Mission digital brochure containing your company profile, contact details and products lines
  • On-site virtual assistance by Food Export's In-Market Representative

Products of Interest

Top U.S. products in demand:

  • Food Preparations
  • Snack Foods
  • Chocolate and Confectionery
  • Prepared/Preserved Meats
  • Pasta and Processed Cereals
  • Condiments And Sauces
  • Bakery Items

Preparation Assistance

Canada Country Profile

Start your trade mission journey now. We have the market intelligence you need to make informed decisions to determine if this market is right for your products.

Complimentary Webinars

Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.

Food Export Helpline

Even experienced exporters have questions from time to time. Whether you are new to exporting or a seasoned exporter, you can take advantage of one-to-one support through the Food Export Helpline™.

Export Success

Participants in 2019 Focused Trade Missions Reported:

Distributorships Established
Companies with > 20% Sales Increase
Buyer/Seller Introductions
$4 Million
Projected Sales
$12 Million
Actual Sales
Branded Program

Double Your International Marketing Budget

With the Branded Program, you may be eligible for 50% reimbursement on:

  • Promotions and product demonstrations
  • Advertising
  • Select international travel costs
  • Marketing and point-of-sale materials
  • Foreign market compliant packaging/labeling
  • And much more!
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