How to Prepare for Meetings with International Buyers
Leverage the expertise of our Guest Presenter
1:00 PM CST / 2:00 PM EST
A meeting with an international buyer is an essential step to starting a relationship that can jumpstart your export business. Whether the meeting takes place at an international exhibition, a domestic trade show or through a buyers’ mission, the preparation is paramount. This webinar provides a targeted learning opportunity for new-to-export companies and a refresher for experienced companies on how to successfully prepare so you can approach international buyers with confidence.
Selecting the right buyers, channels of trade and countries for your products
Resources and tools to help you prepare
Key information and materials to bring to the meeting
Best practices and tips for on-site meetings
How to follow up to establish a relationship and make the sale
Prepare yourself and your staff to make the most of the 2023 shows you plan to participate in.
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Important Registration Note: Individuals who register should receive an email with the link and information you need to participate one day prior to the webinar. If you don’t receive this information and/or have any questions, please
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Ron Tanner is president of Tanner Food Group, a specialty food consultancy focused on international trade, industry preparedness and regulatory activities.
Ron is a former executive team member of the Specialty Food Association, the leading trade association for the $158 billion specialty food industry. His last role after a 33-year career with the trade group was Vice President, Education, Content and Advocacy. Ron worked for the SFA and its 3,900+ members from 1987 – 2020, helping them understand and succeed in the specialty food business. His responsibilities included education, content, marketing, public relations, industry relations, awards, government relations and philanthropy.
Ron served as the SFA’s liaison with numerous trade associations, university food programs, food incubators and government agencies. He has been a member of the U.S. Department of Agriculture’s Agricultural Technical Advisory Committee (ATAC) since 2007, and also served on the Steering Committee of the Food Safety Preventive Controls Alliance (FSPCA). He is a member of the Regulatory & Academic Committee of the American Cheese Society. Ron is on the Board of the International Association of Culinary Professionals and the Advisory Board of the Good Food Foundation.
Ron is a frequent speaker on the U.S. specialty food market and food trends and has presented seminars, lectures and workshops at key national and international industry conferences and events, including FoodEx Japan, Anuga, CIBUS, the Fancy Food Shows, the National Grocers Association Show, Natural Products Expo, the National Restaurant Association Show, and more.
In addition to overseeing more than 40 educational programs each year, Ron served as association spokesperson for many years. He has appeared on The Today Show, CNN and Food Network, and has been quoted in Newsweek, The New York Times, and The Wall Street Journal. He has an M.S. degree in Journalism from Columbia University in New York, and a B.A. in English and Communications Studies from Oberlin College, Oberlin, Ohio.
Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.
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