Join Food Export and David Green of the U.S. Sustainability Alliance (USSA) as we discuss recent developments in Sustainability practices in Europe.
The Russian invasion of Ukraine and one of the driest summers on record has severely impacted food and agricultural production across Europe. Nevertheless, the EU continues to push its green ambitions and agendas following the adoption of its Green Deal and Farm to Fork strategies and sustainability remains a mantra of faith for the European Commission. While consumers look at rising food costs, the underlying demands for sustainably produced foods remains evident among many retailers. The webinar will outline the forces driving the EU’s objective to be the setter of global sustainability standards. Topics will cover snapshot research on marketing trends, and anticipated policies and standards covering packaging, eco-labeling and how best to meet customer expectations and requirements.
Topics discussed will include:
Sustainability: a global challenge
The U.S. Sustainability Alliance
The EU is the driver & aims to be the global rule setter
Policies & ambitions
Survey of EU views & opinions
Meeting the challenge, finding opportunities
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David Green manages the U.S. Sustainability Alliance (USSA) on behalf of the 23 USDA Foreign Agricultural Service Cooperators from leading U.S. farm, fishery and forestry associations and other partners in the supply chain. The goal of the Alliance is to promote an understanding of the conservation and sustainability efforts of its members. For the past twenty five years, David has advised numerous European and U.S. agricultural and food organizations on international market access and policy issues particularly the understanding and acceptance of sustainability, conservation and new technologies in food and agricultural production. He has been a keynote speaker at conferences in the Americas, Europe and Asia and is a regular contributor to various trade and national publications on sustainability and innovation. He has a long history in farming starting with running his 250-acre beef and pig farm in Northern Ireland and later as News Editor of Farmers Weekly magazine in London. He is the co-author and publisher of Spoiled for Choice – a book which examined food scares in the EU in the 1990s. He moved to the United States in 1993 and lived on a small farm in Virginia until late 2019 when he returned to live in the UK.
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