Food Export – Midwest and Food Export – Northeast have developed a network of 19 uniquely experienced In-Market Representatives around the globe. These local marketing experts in the food industry provide Food Export with on-the-ground assistance to implement our various programs and services.

In addition, through regular trade servicing, these local representatives report on local issues, trends, and opportunities for international buyers to connect with suppliers of U.S. agricultural and food products. Every month we share with you some of the top market insight from the trade servicing reports we receive in order to improve your international export efforts.

As the world evolves, so do consumer habits and market trends in the food and beverage industry. This blog explores significant developments across various regions, from Colombia’s food safety regulations to the rising demand for fish in Europe. Join us as we delve into these dynamic shifts shaping the future of global food consumption. 

COLOMBIA 

Colombia Tightens Food Safety: New Regulations for Foreign Factories: 

Colombia is stepping up its commitment to ensuring food safety, particularly in the animal-based food products sector. Under a new resolution, foreign factories exporting to Colombia must meet stringent verification standards. These facilities are now required to undergo inspections by their respective national authorities, ensuring they comply with Colombia’s agricultural standards. Once verified, factories need authorization from the Colombian Agricultural Institute (ICA), but the final decision rests with Invima, the national food and drug surveillance agency. 

This initiative reflects Colombia’s proactive approach to safeguarding its consumers while bolstering confidence in its food imports. The message is clear: food safety is a top priority, and only those adhering to these higher standards will make the cut. 

“Reframing Age”: Colombia’s Food and Beverage Brands Tap into the Senior Market: 

As Colombia’s population ages, the food and beverage industry is pivoting to meet the unique needs of older consumers. In response to this demographic shift, companies are launching functional food products aimed at promoting healthy aging. Foods enriched with essential nutrients like calcium, vitamin D, and omega-3s are becoming staples for seniors. 

Beyond nutritional benefits, brands are also evolving their packaging to be more accessible — think larger fonts, clear labeling, and easy-to-open containers. Marketing campaigns are highlighting joyful, active lifestyles to foster inclusivity. This targeted approach not only addresses the nutritional needs of seniors but also celebrates their vitality and contribution to society. 

EUROPE 

Europe’s Fish Consumption Boom: A Sustainability Success Story: 

Fish consumption is outpacing global population growth, according to the latest report from the Food and Agriculture Organization (FAO). The demand for fish and seafood has nearly doubled since 1961, and global per capita consumption jumped from 9.1 kg in 1961 to 20.7 kg in 2022. With aquaculture now surpassing wild-caught fish production for the first time, the world is witnessing a significant shift towards sustainable practices. 

In Europe, particularly the North-East Atlantic region, 79.4% of fish stocks are sustainably managed, making it one of the world’s most responsibly fished areas. However, Europe’s aquaculture production remains low, prompting calls for stronger political support to boost domestic fish farming. German experts warn that without improved frameworks, Europe risks becoming even more dependent on fish imports. 

This burgeoning demand for fish presents an exciting opportunity for global exporters, especially in markets increasingly focused on sustainability and responsible sourcing. 

SOUTH KOREA 

South Korea’s Health-Conscious Shift: Premium Yogurt and Home-Cooked Meals on the Rise:  

In South Korea, health and luxury are merging in the form of premium food products. Greek yogurt, lauded for its high protein content and low sugar levels, is now a staple in many households. Offline sales of Greek yogurt soared nearly 46% in 2024, driven by consumers seeking “healthy pleasures” — nutritious yet indulgent foods. Dessert shops specializing in yogurt-based treats are thriving, offering a variety of toppings and healthier alternatives to traditional sweets. 

Moreover, in the face of economic challenges and high inflation, South Koreans are increasingly opting for home-cooked meals. Pork, beer, and Hanwoo (South Korean beef) top the sales charts in major supermarkets. As more consumers choose to dine at home, sales of eggs, instant noodles, and canned goods have also spiked, reflecting a broader shift towards affordability and convenience. The rise of “home drinkers,” who prefer enjoying their beverages at home, further underscores this cultural shift, accelerated by the COVID-19 pandemic.