Market Scan

Market Scan provides initial, in-depth market research services for a specific product, including:

• Store Check and Distribution Analysis: Offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products.
• Competitive Product Shopping: First-hand information and samples of similar and competing products sold in the market.
• Import Opportunity Analysis: Import regulations and restrictions affecting the importation of your product into a specific market.
• Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
• Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.

Get to know Kathy Boyce, Food Export’s Canada In-Market Representative

Ms. Boyce began her career over 26 years ago in the food industry at Procter & Gamble and has managed her own marketing consultant business for the past 16 years. Her clients include manufacturers, public relations agencies and associations within the food industry. Kathy executes trade relations outreach initiatives including management of buyer trade missions, match making services between buyers and sellers, event management for trade shows and seminars and executing customized retail and industrial promotions on behalf of clients. She has been a keynote speaker for many food industry events. She also specializes in government relations, import regulations (including packaging and label requirements) and provides customized market research. Kathy is a member of the Canadian Association of Importers and Exporters, the Canadian Health Food Association and Women in Food Industry Management.

Rep Finder

Rep Finder provides the opportunity for direct meetings between your company and a select group of targeted importers. These opportunities include:

• Distributor Referrals: Importer feedback on package size, labeling, taste, appearance, price and marketability.
• Target Importer List: Includes names, contact information and a brief summary of importers’ profiles.
• In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication, interpretation and moderation of meetings.

Products of Interest

Top U.S. products in demand:

• Food preparations
• Ingredients and beverage bases
• Baked snack foods
• Dry beverages
• Bottled drinks
• Chocolate
• Dog and cat food
• Baking inputs
• Juices
• Breakfast cereals
• Wine