Give Your Tradeshow Presence a Competitive Advantage
Anuga, the world’s leading food and beverage trade fair is set to be the most important industry gathering for senior decision makers from the retail trade and the food service/out-of-home market once again in 2023. The impressive trade fair concept of Anuga allows exhibitors and trade visitors to experience the diversity of the food and beverage industry in 10 trade shows under one roof.
Germany has 80 plus million of the world’s wealthiest consumers and is by far the biggest market in the European Union. The German market offers good opportunities for U.S. exporters of consumer oriented agricultural products.
U.S. Food & Agricultural Product Imports to Germany, By the Numbers
U.S. Consumer-Oriented Foods – US$1 billion (2021)
U.S. Processed Foods – US$318.5 million (2021)
By the year 2026, Euromonitor projects that retail sales in the packaged food market in Germany will reach US$127.1 billion, a growth of 10.6%, or US$12.1 billion.
Meeting Foreign Buyers
Food Show PLUS! Services Provided
Invitations: Stand out before the show even starts – qualified buyers will receive invitations including your profile, contact info, product details and booth number.
Introductions: Our In-Market Representative will direct or bring buyers to your booth whenever possible.
Virtual Consultation with In-Market Representative prior to show: Get the opportunity to receive answers to pre-determined market-specific questions.
Welcome Package: Including market briefing
Local retail tour, if applicable
Lead Qualification: Our In-Market Representative will screen up to 3 buyers you met at the show and provide a report to help you determine if you want to pursue the lead*.
On-site show assistance by Food Export’s In-Market Representative
*Disclaimer: Leads must be submitted within one month after the trade show. Full disclaimer can be found here: Lead Qualification.
Products of Interest
Top U.S. products in demand:
Food Preparations
Distilled Spirits & Other Alcoholic Beverages
Beer & Wine
Processed Fruit
Prepared/Preserved Seafood
Condiments & Sauces
Fats & Oils
Snack Food
Non-Alcoholic Beverages
Dog & Cat Food
Additional Services Available
($50 per selection, no cap on number of services)
Dedicated interpreter/assistant at your booth during show hours.
A store check report with brand names, packages, sizes, pricing for products similar to yours.
Professional translation of marketing material into local language (up to two pages).
Please note: Food Show PLUS! services are available exclusively for suppliers who are exhibiting at the show in the USA pavilion.
Take advantage of our educational webinars providing the latest exporter intelligence for companies regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with foreign buyers and much more.
Whether you’re new to exporting or need to refresh your skills, this free online training course provides a comprehensive, flexible approach to learning the fundamentals and logistics of exporting.
