USDA’s Office of Agricultural Affairs (OAA) in Hanoi reports that Vietnam’s young population, growing middle class, and rapid urbanization had been leading to more eating out, traveling, shopping in supermarkets and hypermarkets, and increased consumption of convenience and processed foods in the pre-COVID environment and should return to it once the pandemic has been managed. Strong economic growth, increasing foreign investment, benefits from free trade agreements (FTAs), a growing middle class with higher disposable income, rapid urbanization, and heightened concerns about hygiene and food safety continue to fuel the sustainable growth in this market.
Vietnam is the 2nd largest U.S. export market for consumer food products in Southeast Asia after Philippines. Vietnam is also a major importer of U.S. processed foods.
U.S. Food & Agricultural Product Imports to Vietnam, By the Numbers
U.S. Consumer-Oriented Foods – US$928.7 million (2020)
U.S. Processed Foods – US$510 million (2019)
Due to the nature of the global pandemic and its impact on international travel, please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.
Products of Interest
Pork and Pork Products
Chocolate and Cocoa
Non-Alcoholic Beverage Products, (ex. juices)
Food Service Sector:
Beef and Beef Products
Chocolate and Cocoa Products
Pork and Pork Products
Fresh and Processed Vegetables
Poultry Meats, Red Meats and Products (ex. Eggs)
Focused Trade Mission Services Provided
One-on-one meetings with qualified buyers
Pre-event custom product research including market overview, importation and distribution analysis
Market briefing by local USDA, Foreign Agricultural Service
Retail store tour
Translation of up to two pages of materials into Vietnamese
Table top showcase and trade reception
Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
On-site assistance by Food Export’s In-Market Representative
Our educational webinars provide up-to-date exporter intelligence regarding specific markets, logistics, trade financing, documentation, how to meet and follow-up with international buyers, and much more.
Food Export–Midwest and Food Export–Northeast prohibits discrimination in all its programs and activities on the basis of race, color, national origin, religion, sex, gender identity (including gender expression), sexual orientation, disability, age, marital status, familial/parental status, income derived from a public assistance program, political beliefs, reprisal or retaliation for prior civil rights activity. (Not all bases apply to all programs.) Persons with disabilities who require reasonable accommodations or alternative means of communication for program information (e.g., Braille, large print, audiotape, American Sign Language, etc.) should contact us. Additionally, program information may be made available in languages other than English.
To file a program discrimination complaint, complete the USDA Program Discrimination Complaint Form, AD-3027, found online https://www.ascr.usda.gov/filing-program-discrimination-complaint-usda-customer.
Food Export–Midwest and Food Export–Northeast reserve the right to deny services to any firm or individual which, in the sole opinion of Food Export–Midwest and Food Export–Northeast, does not comply with FAS, MAP or Food Export–Midwest and Food Export–Northeast regulations or policies, or otherwise offer the best opportunity to achieve its mission of increasing food and agricultural exports. Submission of any false or misleading information may be grounds for rejection or subsequent revocation of any application or participation. Food Export–Midwest and Food Export–Northeast are equal opportunity employers and providers.