USDA’s Office of Agricultural Affairs (OAA) in Hanoi reports that Vietnam’s young population, growing middle class, and rapid urbanization had been leading to more eating out, traveling, shopping in supermarkets and hypermarkets, and increased consumption of convenience and processed foods in the pre-COVID environment and should return to it once the pandemic has been managed. Strong economic growth, increasing foreign investment, benefits from free trade agreements (FTAs), a growing middle class with higher disposable income, rapid urbanization, and heightened concerns about hygiene and food safety continue to fuel the sustainable growth in this market.
Vietnam is the 2nd largest U.S. export market for consumer food products in Southeast Asia after Philippines. Vietnam is also a major importer of U.S. processed foods.
U.S. Food & Agricultural Product Imports to Vietnam, By the Numbers
U.S. Consumer-Oriented Foods – US$928.7 million (2020)
U.S. Processed Foods – US$510 million (2019)
Travel Information
Due to the nature of the global pandemic and its impact on international travel, please consider resources such a www.travel.state.gov when determining if this event is appropriate for you or your company.
Learn more about Vietnam from our In-Market Representative
Products of Interest
Retail Sector:
Dairy Products
Prepared Food
Poultry
Pork and Pork Products
Dried Fruits
Processed Vegetables
Beef
Chocolate and Cocoa
Non-Alcoholic Beverage Products, (ex. juices)
Snack Foods
Food Service Sector:
Dairy Products
Fresh Fruits
Seafood
Beef and Beef Products
Chocolate and Cocoa Products
Prepared Food
Pork and Pork Products
Fresh and Processed Vegetables
Poultry Meats, Red Meats and Products (ex. Eggs)
Focused Trade Mission Services Provided
One-on-one meetings with qualified buyers
Pre-event custom product research including market overview, importation and distribution analysis
Market briefing by local USDA, Foreign Agricultural Service
Retail store tour
Translation of up to two pages of materials into Vietnamese
Table top showcase and trade reception
Inclusion in Trade Mission brochure containing your company profile, contact details and product lines
On-site assistance by Food Export’s In-Market Representative
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