Unlock Global Demand for Frozen Foods

Leverage the expertise of our Guest Presenter

TIME: 10:00 AM CDT/11:00 AM EDT

Today, frozen food isn’t just about convenience; it’s a booming global business. Food Export recently partnered with the Martec Group on a new study that zeroes in on U.S. frozen food exports, with a focus on Midwest and Northeast suppliers. The findings show that global demand is strong, infrastructure is expanding, and opportunities for American exporters are bigger than ever.

During this webinar:

• Participants will learn about the frozen food findings, factoring in where the biggest opportunities are for U.S. suppliers.
• Food Export staff will also present on program and services that can help U.S. suppliers take their frozen food products globally, including information on the Branded Program and how exporters can double their marketing budget and get reimbursed for 50% of international and promotional activities.

Don’t have time to sit down and attend the live webinar? All registrants will receive access to a recording of the event, be sure to register so you can access the recording.

Important Registration Note: Individuals who register should receive an email with the link and information you need to participate one day prior to the webinar. If you don’t receive this information and/or have any questions, please contact us at webinars@foodexport.org.

Bill Lucken

Across more than 400 advisory and research engagements, Bill has executed programs to enable value creation, commercial due diligence, voice of the customer research and strategy, market sizing, and competitive intelligence for private equity sponsors, corporate strategy teams, and industry associations. Key areas of focus include agriculture, food and beverage, building and construction, specialty chemicals, and industrial B2B markets.

Other areas of expertise include buy-side and post-close commercial due diligence, bottom-up TAM/SAM/SOM market modeling, consumer insights and segmentation, and channel, end-customer, and lost-prospect research. His work spans a roughly 60/40 B2B-to-B2C engagement mix and is built on primary fieldwork with hard-to-reach decision-makers — not desk research dressed up as fieldwork — helping clients see markets the way operators see them.

Bill is a trusted advisor to PE deal teams, B2B and B2C corporates, and trade associations, and is the author of Ground Truth, a newsletter offering a practitioner perspective on market research and commercial diligence. He has collaborated closely with both large and small companies throughout his career and has provided clients with strategic planning support across more than 22 countries spanning North America, Europe, Asia-Pacific, Latin America, and the Middle East and North Africa.

Bill holds a Bachelor of Business Administration degree from the University of Michigan’s Stephen M. Ross School of Business. He has spent his entire 33-year career at The Martec Group, where he serves as a Partner.

Erik Thoresen

Across advisory and research engagements, Erik has executed programs to enable value creation, customer acquisition, voice of the customer research/strategy, go-to-market optimization and account prioritization. Key areas of focus include food and beverage, global trade, and emerging technologies.

Other areas of expertise include category assessments, market modeling, innovation programs, direct-to-consumer programs, data-driven forecasts and commercial due diligence for B2B, B2C and industrial sectors.

Erik has also served as a subject matter expert in national media interviews and for industry conferences and trade group meetings. He has collaborated closely with both large and small companies during his career and has provided clients with strategic planning support in North America and globally.

Erik holds a Master of Business Administration degree from the University of Illinois Champaign Urbana, a Bachelor of Science degree in Management and Marketing from the University of Illinois Chicago and a Managing Product Design and Development Certification from Northwestern University.