Food Export’s In-market Representative for the E.U. presents an update for 2022.
Positive update on market situation and consumption
Focus on individual trends supporting selected American product categories and why there is potential
Spotlight on product categories of interest
Countries to target and how to plan the approach
Outlook on FE programs and support beneficial when looking at Europe
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Meeting Foreign Buyers
Guest Speaker
Jens Hombeck
Jens Hombeck, Managing Director at mk² gmbh, working close to ten years for the Food Export program and other MAP funded agricultural associations focused on supporting U.S. foods in Europe. With a background in media work and communications, today his focus lays on market assessment, brand development, trade servicing, and B2B relations. Based out of Bonn, Germany, Jens and mk² cover all 27 European markets as well as Norway, Switzerland and Turkey assisting American exporters and producers to increase value and volume of their business.
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