August 23, 2022

Help Importers Expand Marketing Efforts with Financial Assistance for Overseas Promotions



If you’re a supplier currently using Food Export-Northeast’s Branded Program, did you know that you can use it to offer your importers 50% reimbursement for qualified international marketing expenses, including:

  • Demonstrations and Merchandising
  • Package and Label Modifications
  • International Tradeshows
  • Marketing and Promotional Materials
  • Public Relations and Seminars
  • Online Marketing & Social Media 

At Food Export-Northeast, our job is to better facilitate trade between you and overseas buyers. Supporting a portion of your importers’ marketing expenses is a value add that can make all the difference in furthering your long-term export goals. Providing financial assistance helps to build relationships and puts you and your importers on the same team working toward a common goal to build awareness for your brand and your products.  Promotional funds may also give your product a jump-start to success in your target markets. 

New Easy-to-Understand Branded Program Guide for Importers

For importers, understanding the intricacies of our Branded Program may be somewhat challenging, but it is important they have a clear understanding of how it works and what marketing expenses are eligible. Knowing all the many ways the funding can be utilized may allow them to develop more robust and creative in-market promotions for your brand. Food Export–Northeast has developed a new Branded Program Importer Guide that you can download and share. The guide will help importers to understand the program policies, procedures, and guidelines, and includes information on eligible expenses for reimbursement. It’s a helpful high-level tool that is less than 10 pages and easy to navigate.

Importer guide cover

The new shorter guide is currently available in English, but it is being translated into a variety of other languages over the next few months. The Food Export-Northeast Branded Program team can answer any questions you or your importers have about potential projects by emailing branded@foodexport.org. 

How it Works: Suppliers must be Signed Up for the Branded Program 

Food Export-Northeast can only reimburse US suppliers. To be eligible to offer financial assistance to your importers, register for the Branded Program today. To learn more about how importer reimbursement works, read our blog post: Branded Program Master Class: Importer Match Expense.

 

About Food Export USANortheast With its extensive programs and educational offerings, Food Export USA–Northeast (Food Export–Northeast) is recognized as the preeminent expert and cost-effective resource for Northeast seafood and agricultural suppliers looking to sell their products overseas. Founded in 1973, Food Export–Northeast is a non-profit organization that works collaboratively with its 10 member states’ agricultural promotion agencies from Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont, to facilitate trade between suppliers and worldwide importers and to promote the export of food, agricultural and seafood products from those states. Since its founding, the organization has helped Northeast seafood suppliers gain access to a broad range of export markets, supported overseas in-market educational and promotional programs, and offers emerging suppliers access to funds to help grow their export business. The organization is funded through the Market Access Program (MAP), administered by the USDA’s Foreign Agricultural Service. Learn more about us and what we do for the Northeast seafood industry here.  Contact us.