Digital marketing continues to evolve and has become an increasingly important part of a company’s overall marketing efforts. In fact, digital marketing can be an extremely cost-effective and valuable tactic to reach international audiences and to educate them about your company’s seafood products and how they are sustainably harvested. Digital marketing allows you to reach your audience where they are – online, on social media and via their smartphone.

The good news is that the Food Export–Northeast Branded Program provides 50% reimbursement for international marketing expenses including digital marketing. With the pandemic, the Food Export team has seen more and more US companies integrating innovative digital marketing tactics into their overseas programs. If you are interested in learning more about creative ways to enhance your digital marketing program, then listen to the most recent episode of the Food Export podcast called Broaden Your Digital Reach with the Branded Program (Episode #10). It is relatively short (great for a car ride into the office or out on the boat) and provides some real word examples of how US companies are leveraging the Branded Program to develop creative and measurable international digital marketing efforts.

This podcast episode explores the following:

• Successful influencer activations on social media
• Video and its multiple uses to reach a wide variety of audiences
• The value of optimizing your website and customizing it for international markets  
• The importance of e-commerce and what the ecosystem looks like from online store platforms to international store locator engines and in-market grocery delivery apps. 

Additionally, the podcast provides a Trade News Now update that focuses on global supply chain challenges. 

If you’re new to the Food-Export Podcast, explore a variety of episodes here. 

About Food Export USA–Northeast 

With its extensive programs and educational offerings, Food Export USA–Northeast (Food Export–Northeast) is recognized as the preeminent expert and cost-effective resource for Northeast seafood and agricultural suppliers looking to sell their products overseas. Founded in 1973, Food Export–Northeast is a non-profit organization that works collaboratively with its 10 member states’ agricultural promotion agencies from Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont, to facilitate trade between suppliers and worldwide importers and to promote the export of food, agricultural and seafood products from those states. Since its founding, the organization has helped Northeast seafood suppliers gain access to a broad range of export markets, supported overseas in-market educational and promotional programs, and offers emerging suppliers access to funds to help grow their export business. The organization is funded through the Market Access Program (MAP), administered by the USDA’s Foreign Agricultural Service. Learn more about us and what we do for the Northeast seafood industry here.  Contact us.