Food Export Blog

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Food Export Blog

Explore New International Export Markets With Our Market Builder Program

Mar 20, 2019

Finding the right market and buyer for your product is the key to exporting success.

Food Export-Midwest and Food Export-Northeast’s Market Builder program can be extremely helpful in getting you started on your way to exporting success. 

If you are looking to secure your product in an international market, find new distributors or importers, and/or receive valuable feedback about your product Food Export’s Market Builder program can help. The Market Builder program offers customized research in an international market about your product, product type, and market segment that can help companies exploring new international markets for their products. It is a one of a kind program uniquely designed to fit your company’s specific needs.

Hear first hand from a Food Export - Northeast supplier Bascom Family Farms how the Market Builder helped them to explore new markets for their products.

The program has two components, you can use them separately or together depending on the needs of you and your company.  Learn more about the two components below.

Retail Tour 3

Market Scan - $450

The Market Scan component draws on our In-Market Representative’s expertise to provide in-depth market research for a specific product. 

Services include:

  • Store Check and Distribution Analysis – offers the brand names, packages, sizes, regular retail prices, current price specials, and shelf space allotments for similar products
  • Competitive Product Shopping: first-hand information and samples of similar and competing products sold in the market
  • Importation Analysis: import regulations and restrictions affecting the importation of your product into a country
  • Distributor Referrals: importer feedback on packaging size, labeling, taste, appearance, price and marketability
  • Target Importer List: Includes contact names/information and a brief summary of importers’ profiles

Buyers Mission - East Coast Seafood 2 

Rep Finder - $550

Our In-Market Representative facilitates direct meetings in the market between your company and a select group of targeted importers.

  • Distributor Referrals: importer feedback on package size, labeling, taste, appearance, price and marketability
  • Target Importer List: includes contact names/information and a brief summary of importers’ profiles
  • In-Market Assistance: A minimum of three one-on-one appointments (should the market allow) will be arranged with participating companies and targeted importers. An International Marketing Executive will assist in communication and interpretation and moderate meetings.

Market Builder Package $800 Package includes Market Scan & Rep Finder – savings of $200

Benefits to Your Companyl

Benefits to Your Company

  • Flexible options
  • Low risk way to assess the market’s climate and find out what markets have potential and what markets to avoid.
  • Acquire valuable data regarding import regulations and restrictions to successfully enter the desired market
  • Discover competition and sales potential within a variety of retail and distribution facilities
  • One-on-one meetings with pre-qualified and interested buyers
  • In-market assistance
    • Introductions
    • Translation
    • Follow-up assistance
  • Cost-effectiveness
  • Specific insights to drive export sales
  • Market specific/product specific results – customized for you

IMR - Robin Wang

In-Market Representatives

Food Export has developed a network of overseas In-Market Representatives all around the world.  These local marketing experts with food industry experience provide on-the-ground help in assisting Food Export implement its programs and services.

These local representatives are aware of issues, trends, and opportunities for international buyers to connect with suppliers of U.S. agricultural and food products.  They are also the people who conduct all of the research for our Market Builder Program.  You can get to know our In-Market Representatives better by visiting the Bio section on the Market Builder page for each specific market!

List of Available Market Builders

Below is a list of all the current markets we have a Market Builder available for.  Click the header image to learn more about any specific region.  


  • Canada


  • Anguilla
  • Antiqua
  • Aruba
  • The Bahamas
  • Barbados
  • Bermuda
  • British Virgin Islands
  • Cayman Islands
  • Dominica
  • Dominican Republic
  • Grenada
  • Guadeloupe
  • Haiti
  • Jamaica
  • Martinique
  • Montserrat
  • St. Kitts & Nevis
  • St. Lucia
  • St. Vincent and the Grenadines
  • Trinidad & Tobago
  • Turks and Caicos

Central America

  • Costa Rica
  • El Salvador
  • Guatemala
  • Honduras
  • Nicaragua
  • Panama


  • China


  • Austria
  • Belgium
  • Bulgaria
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Kingdom

Hong Kong

  • Hong Kong


  • Japan


  • Mexico

Middle East

  • United Arab Emirates
  • Kuwait
  • Bahrain
  • Oman
  • Qatar
  • Saudi Arabia

South America

  • Brazil
  • Chile
  • Colombia
  • Peru

South Korea

  • South Korea

Southeast Asia

  • Indonesia
  • Malaysia
  • Philippines
  • Singapore
  • Thailand
  • Vietnam


  • Taiwan

Success Stories

Here are a few Success Stories from other Midwest and Northeast companies who have seen great results from utilizing the Market Builder program!

Kansas Exporter Utilizes Food Export to Target New Markets

Island Creek Oysters Positioning for European Sales Re-launch When Embargo Ceases

New Exports to the UK for Vermont Supplier

What’s Next?

Interested in learning more about the Market Builder program and how it can be useful to you and your company?  Call or email the Liaison assigned to your state today to start the conversation!